MedCircular

MedCircular was co-founded by Joe Storm and Søren Hedegaard. Joe’s experience in sustainability leadership and Søren’s expertise in biotech and platform development for streamlined logistics brought them together to research reuse and recycling solutions for waste generated by Denmark’s public hospitals. They discovered that decommissioned medical equipment was routinely collected by e-waste recyclers or gathering dust in long-term storage, with very few non-profit organizations in Scandinavia or Europe dedicated to recirculating it on a large scale, unlike in the US.

In response, MedCircular was established as a collaborative, non-profit organization rooted in the circular economy. We sustainably extend the lifecycle of medical equipment by prioritizing its redistribution to partners best positioned to repair, maintain, and eventually recycle these devices—including qualified partners providing healthcare in underserved regions.

MedCircular operates through a network of collaborators, including public hospitals, healthcare providers, biomedical engineers, logistics experts, and accredited U.S.-based non-profits. We are committed to developing an efficient, sustainable, centralized system for recirculating surplus medical supplies recovered from Denmark and neighbouring countries.

Together, our partnerships transform surplus medical supplies into impactful resources that sustainably shape healthcare systems worldwide, advancing circular economy principles while achieving vital humanitarian objectives.